Highlights
Conceptualisation And Execution of the Commercial Strategy
- Creation of the business framework & structure
- Category planning, brand matrix, research & BI
Setting Up Business Operations
- Selection and apptt of business partners, engagement, international benchmarking
Marketing and Branding
- Brand Entry through TFWA launch, consumer monitor, online consumer connect and feedback mechanism
Organisation capability development
Successful delivery - Turnover of 2000 cr in FY 2014 with a CAGR of 31%
Innovations
- Additional revenue of USD 30Mn - Pouring Rights for Water , soft drinks and liquor
- Revenue leakage containment through owned and integrated POS billing systems
- Space utilization - Virtual store with home shop 18
- Branding opportunities - Integrated display systems
Areas Covered
