Conceptualisation And Execution of the Commercial Strategy
  • Creation of the business framework & structure
  • Category planning, brand matrix, research & BI

Setting Up Business Operations
  • Selection and apptt of business partners, engagement, international benchmarking

Marketing and Branding
  • Brand Entry through TFWA launch, consumer monitor, online consumer connect and feedback mechanism

Organisation capability development

Successful delivery - Turnover of 2000 cr in FY 2014 with a CAGR of 31%

  • Additional revenue of USD 30Mn - Pouring Rights for Water , soft drinks and liquor
  • Revenue leakage containment through owned and integrated POS billing systems
  • Space utilization - Virtual store with home shop 18
  • Branding opportunities - Integrated display systems

Areas Covered